Business Information
Location
33 Village Rd Town Square, Waterville Valley, NH 03215
Price
Free
Alpine Advent
Overview
Alpine Advent turns Waterville Valley's Town Square into a holiday market for five weekends. Authentic wooden chalets hold New Hampshire artisans and seasonal food and drink: mulled wine, local beer, waffles and other seasonal treats.
It opens with a Black Friday Preview Night on Friday, November 27, from 4–8 pm. On Small Business Saturday, November 28, Waterville Valley Resort lights the tree with fireworks. Santa visits on Sunday, December 13, and the year ends with fireworks on New Year's Eve.
2026 hours: Black Friday Preview Night, Friday, November 27, 4–8 pm · Saturdays 1–7 pm and Sundays noon–5 pm, November 28–December 27 · Christmas Eve, Thursday, December 24, noon–4 pm · New Year's Eve, Thursday, December 31, 4–8 pm, with fireworks.
More than 20,000 people visited in 2025. No admission fee; valley parking at no charge. Alpine Advent. A White Mountain Original.
It opens with a Black Friday Preview Night on Friday, November 27, from 4–8 pm. On Small Business Saturday, November 28, Waterville Valley Resort lights the tree with fireworks. Santa visits on Sunday, December 13, and the year ends with fireworks on New Year's Eve.
2026 hours: Black Friday Preview Night, Friday, November 27, 4–8 pm · Saturdays 1–7 pm and Sundays noon–5 pm, November 28–December 27 · Christmas Eve, Thursday, December 24, noon–4 pm · New Year's Eve, Thursday, December 31, 4–8 pm, with fireworks.
More than 20,000 people visited in 2025. No admission fee; valley parking at no charge. Alpine Advent. A White Mountain Original.