Alpine Advent Holiday Market
Friday, November 27, 2026 - Thursday, December 31, 2026
4:00 PM - 8:00 PM
Location
33 Village Rd, Town Square, Waterville Valley, NH
Price
Free
Alpine Advent Holiday Market
Overview
Alpine Advent turns Waterville Valley's Town Square into a holiday market for five weekends. Wooden chalets hold New Hampshire artisans and seasonal food and drink: mulled wine, local beer, waffles and other seasonal treats.
It opens with a Black Friday Preview Night on Friday, November 27, from 4–8 pm. On Small Business Saturday, November 28, Waterville Valley Resort lights the tree with fireworks. Santa visits on Sunday, December 13, and the year ends with fireworks on New Year's Eve.
2026 hours:
Black Friday Preview Night: Friday, November 27, 4–8 pm
Saturdays: 1–7 pm, November 28–December 26
Sundays: noon–5 pm, November 29–December 27
Christmas Eve: Thursday, December 24, noon–4 pm
New Year's Eve: Thursday, December 31, 4–8 pm, with fireworks
More than 20,000 people visited in 2025. No admission fee; valley parking at no charge. Alpine Advent. A White Mountain Original.
It opens with a Black Friday Preview Night on Friday, November 27, from 4–8 pm. On Small Business Saturday, November 28, Waterville Valley Resort lights the tree with fireworks. Santa visits on Sunday, December 13, and the year ends with fireworks on New Year's Eve.
2026 hours:
Black Friday Preview Night: Friday, November 27, 4–8 pm
Saturdays: 1–7 pm, November 28–December 26
Sundays: noon–5 pm, November 29–December 27
Christmas Eve: Thursday, December 24, noon–4 pm
New Year's Eve: Thursday, December 31, 4–8 pm, with fireworks
More than 20,000 people visited in 2025. No admission fee; valley parking at no charge. Alpine Advent. A White Mountain Original.
Image Gallery
