Alpine Advent Holiday Market, Waterville Valley

Alpine Advent turns Waterville Valley's Town Square into a holiday market for five weekends. Traditional wooden chalets hold New Hampshire artisans, warm drinks and seasonal food. It opens with a Black Friday Preview Night on Friday, November 27, 4–8 pm. On Small Business Saturday, November 28, Waterville Valley Resort lights the tree and then the sky with fireworks. Santa visits on Sunday, December 13, and the year ends with fireworks on New Year's Eve. More than 20,000 people visited in 2025. No admission fee; parking at no charge. Alpine Advent. A White Mountain Original.