Made in NH
The New Hampshire Standard
Powered by the curious, the innovative and the creative. NH businesses strive to maintain an unmatched standard of quality in what they create—the New Hampshire Standard.
The Made in NH Program
The Made in NH logo is more than a label—it's a badge of the Granite State's tenacious spirit. It's a declaration of origin from one of the nation’s most business-friendly states, signaling our products meet the unmatched New Hampshire standard.
Whether it's technology or handcrafted goods, the mark stands for the resourcefulness and drive that powers our economy. For consumers, it’s a sign of exceptional quality; for businesses, it’s a proud declaration of origin from one of the nation’s most innovation-rich states.
Major Sectors of Industry
Technology
Fastest-growing cluster in the state — projected 33% growth between 2016 and 2026
Highest-paying jobs in NH, averaging $151,810/year
Accounts for 6% of NH’s GRP with the most productive workforce
Life Sciences / Medical Devices
8% employment growth in medical equipment & supplies manufacturing
High concentration of medical device manufacturing, strengthening the biotech supply chain
Healthcare
- NH's largest industry cluster with 98,682 workers (14% of workforce)
- Pays above-average salaries: $77,187 vs. $73,280 national comparison
- Second-largest contributor to the state's GRP
Advanced Manufacturing
- Employs 69,844 workers (10% of workforce)
- NH's #1 contributor to GRP (13%)
- Among the most productive employees in the state: $174,676 in output per worker
Construction
- Employs 42,040 workers (6% of workforce)
Projected 10% growth by 2026, making it NH's second-fastest growing cluster- Accounts for 5% of the state's GRP
Tourism & Hospitality
- Third-largest cluster with 60,953 workers (8% of workforce)
Major employment driver in Food Service (68% of cluster jobs)
Key contributor to the seasonal and cultural identity of NH
Outdoor Recreation
- In 2023, outdoor recreation generated $3.9 billion, representing 3.4% of New Hampshire's GDP-placing the state among the top 10 nationally by share of GDP
