Made in NH
The New Hampshire Standard
Powered by the curious, the innovative and the creative. NH businesses strive to maintain an unmatched standard of quality in what they create—the New Hampshire Standard.
Made in NH
Made in NH is more than a label—it's a badge of the Granite State's tenacious spirit. It's a declaration of origin from one of the nation’s most business-friendly states, signaling our products meet the unmatched New Hampshire standard.
Major Sectors of Industry
Technology
Fastest-growing cluster in the state — projected 33% growth between 2016 and 2026
Highest-paying jobs in NH, averaging $151,810/year
Accounts for 6% of NH’s GRP with the most productive workforce
Life Sciences / Medical Devices
8% employment growth in medical equipment & supplies manufacturing
High concentration of medical device manufacturing, strengthening the biotech supply chain
Healthcare
- NH's largest industry cluster with 98,682 workers (14% of workforce)
- Pays above-average salaries: $77,187 vs. $73,280 national comparison
- Second-largest contributor to the state's GRP
Advanced Manufacturing
- Employs 69,844 workers (10% of workforce)
- NH's #1 contributor to GRP (13%)
- Among the most productive employees in the state: $174,676 in output per worker
Construction
- Employs 42,040 workers (6% of workforce)
Projected 10% growth by 2026, making it NH's second-fastest growing cluster- Accounts for 5% of the state's GRP
Tourism & Hospitality
- Second largest revenue generator with 70,000 workers
- Annually 14.6 million visitors generating $7.5 billion in spending
Key contributor to the seasonal and cultural identity of NH
Outdoor Recreation
- In 2023, outdoor recreation generated $3.9 billion, representing 3.4% of New Hampshire's GDP-placing the state among the top 10 nationally by share of GDP
