The Life is Good Company
Hudson, New Hampshire
The Life is Good Company
Hudson, NH | President: Tom Hassell
Industry: Fashion and Apparel
Founded: 1994
Life is Good spreads optimism through apparel, hats and drinkware, using advanced on-demand printing and robotics at its Hudson factory. The company supports over one million children annually through the Playmaker Project while empowering other brands with scalable fulfillment—combining innovation, purpose and New Hampshire craftsmanship.
The Life is Good Company brings optimism to life through apparel, hats, drinkware and lifestyle products. Headquartered in Hudson, New Hampshire, the company combines innovative, on-demand decoration technology with a purpose-driven mission: inspiring happiness and supporting children facing adversity.
At its 500,000-square-foot Hudson factory, Life is Good uses advanced direct-to-garment printing, embroidery, direct-to-film applications and robotics to fulfill orders efficiently and sustainably. Beyond its iconic products, the company helps other businesses through its Keep it Simple venture, offering world-class fulfillment at scale.
Rooted in New Hampshire’s skilled workforce and business-friendly environment, Life is Good has grown nationally, selling in over 5,000 stores and impacting over one million children annually through the Life is Good Playmaker Project. The brand’s philosophy combines quality, innovation and positivity—demonstrating that doing good truly is good business.
