Skip to main content

How I Live Free Video Series

How locals “Live Free”

New Hampshire's "Live Free" spirit inspires locals in a different way. We rounded up a group of residents who live, work and play here in New Hampshire to ask how they "Live Free."

How I Live Free: Tyler McGill

For Tyler McGill, living free in New Hampshire means getting to live out his passion for surfing every day. As the owner of Summer Sessions Surf Shop in Rye, NH, McGill gets to interact with customers who share his love for the sport on a daily basis, plus enjoy proximity to the New Hampshire coast he loves so much. McGill Lives Free by living his passion, and New Hampshire was the perfect launchpad to achieve his dreams.

How I Live Free: Monadnock Oil & Vinegar

Driven by a natural, earth-based philosophy--Korey Snow lives a clean, simple lifestyle. For Snow, growing up on a rural farm in New Hampshire meant always knowing where his food came from. When he began Monadnock Oil & Vinegar Company, he wanted to carry on that principle in his own products. Snow says that when he’s not selling olive oil or farming his family's land, he enjoys New Hampshire’s great outdoors as much as possible: “I’m fishing, I’m kayaking, I’m hiking. That’s how I Live Free.”

How I Live Free: Limmer Boots

Pete Limmer is the steward of Peter Limmer and Sons, a custom-made hiking boot shop in Intervale. Living Free to Pete means “loving what you do.” Running a home-grown, three-generation family business allows Pete to do just that. Peter Limmer and Sons has been operated and passed down through the Limmer family since the 1950’s, collecting generations of customers along the way. Limmer gets to customize boots today for clients whose grandparents commissioned boots from Limmer’s own grandfather. Pete says: “Money doesn’t make you live longer… happiness does. So Living Free is where it’s at.” 

How I Live Free: Able Ebenezer Brewing Company

The co-founders of Able Ebenezer created the brewing company on the foundation of bringing happiness to people through amazing craft beer. With Mike Frizzelle based out in California and Carl Soderberg at home in New Hampshire, the business partners needed to decide which location would best serve their needs for success. The Live Free or Die state took the cake, and they’ve been living their dream here ever since. Frizelle says that to him, “It’s really just about enriching someone’s life, making their day a little better with a beer. I mean, I think that goes a long way.”

How I Live Free: Cup of Joe

Joanna Kelley is the proud entrepreneur of Cup of Joe in Portsmouth. After years of planning and saving to make her dream happen, Joanna was able to open a coffee shop and bar on New Hampshire's beautiful seacoast. Kelley’s passion and dedication to her dream have enabled her to Live Free, and she gets to work doing what she loves every day in a state she's proud to call home. 

How I Live Free: Howie and Sue Wemyss

After exiting the service in 1971, Howie Wemyss moved up to the White Mountains of New Hampshire and found himself drawn to the Mount Washington Auto Road. Eventually earning status as the General Manager of the Auto Road and Great Glen Trails, Howie and his wife Sue get to work where others come to vacation. Their true passion for the mountains and for New Hampshire is evident, and despite their travels and explorations of different destinations—they both agree: New Hampshire has it all.