$9.23 for every $1 DTTD spends is returned in state and local taxes and fees
37.43 million visitor trips in 2014 (4.7% increase over 2013)
$5 billion in total visitor spending in 2014 (6.9% increase over 2013)
$88 is the average a traveler spends per day
68,000 jobs supported by tourism in 2014