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Develop and promote New Hampshire, domestically and internationally, as a preferred destination in order to increase visitor expenditures, business activity and employment throughout the state.
Specific Division goals include:
Increase travel-related expenditures at tourism properties and other key industry sectors through targeting of overnight visitors vs. day-trippers. Focus more promotional efforts on specific markets including consumers (both international and domestic), business meetings and conventions, tour operators and travel agents.
Provide the traveling public with up-to-date information, advice and education about the diverse range of visitor opportunities in the state.
Facilitate communication with the New Hampshire travel industry on all matters relating to the Division's objectives and operations.
Encourage partnerships among the tourism industry, communities and state/local officials to leverage the state's promotional budget and to facilitate statewide cooperative programs that can be used by those involved in the travel industry.
Work with businesses to ensure that New Hampshire maintains a high-quality visitor experience by advising the industry on ways to attract and retain visitors using events, diverse getaways, itineraries and packages.
Develop programs to encourage and promote tourism development throughout the state, concentrating on non-capacity constrained assets. Raise awareness of the benefits of the visitor industry to New Hampshire residents, businesses and governments.