The Advertising Effectiveness & ROI Research is conducted to ensure the division’s advertising is effective and determines the return on the division's marketing investment. 2020 Fall Advertising Effectiveness Research 2020 Summer Advertising Effectiveness Research 2019 Spring & Summer Advertising Effectiveness & ROI Report 2018-2019 Fall & Winter Advertising Effectiveness & ROI Report 2018 Spring & Summer Advertising Effectiveness & ROI Report 2017-2018 Fall & Winter Advertising Effectiveness & ROI Report 2016-2017 Ad Effectiveness/ROI Report 2015-2016 Ad Effectiveness/ROI Report