The Advertising Effectiveness & ROI Research is conducted to ensure the division’s advertising is effective and determines the return on the division's marketing investment. 2022 Fall Advertising Efectiveness Research 2022 Spring & Summer Ad Effectiveness/ROI 2021-2022 Winter Advertising Effectiveness 2021 Fall Advertising Effectiveness Research 2021 Spring & Summer Ad Effectiveness/ROI Report 2020-2021 Winter and In-State Ad Effectiveness