The Advertising Effectiveness & ROI Research is conducted to ensure the division’s advertising is effective and determines the return on the division's marketing investment. 2021 Spring & Summer Ad Effectiveness/ROI Report 2020-2021 Winter and In-State Ad Effectiveness 2020 Fall Advertising Effectiveness Research 2020 Summer Advertising Effectiveness Research 2019 Spring & Summer Advertising Effectiveness & ROI Report 2018-2019 Fall & Winter Advertising Effectiveness & ROI Report 2018 Spring & Summer Advertising Effectiveness & ROI Report 2017-2018 Fall & Winter Advertising Effectiveness & ROI Report 2016-2017 Ad Effectiveness/ROI Report 2015-2016 Ad Effectiveness/ROI Report