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JPP Program

The purpose of the New Hampshire Joint Promotional Program (JPP) is to invest in tourism promotional initiatives developed by groups and organizations to encourage the development of quality out-of-state and in-state promotion projects.

The primary goals of the program are to develop New Hampshire as a year-round vacation destination, increase the length of stay, and to raise the level of quality of the projects done by local, regional and statewide organizations in order to maintain a strong economic base in the state.

ANNOUCEMENT: The Governor has approved $711,324 and two rounds for the remainder of Fiscal Year 2021.

To submit a grant, please click here.

JPP FY2021 Deadlines

  • Round 1 - February 9, 2021
    • February 12, 2021 Applicants Notified of Approval
    • February 19, 2021 Governor & Council (G&C) packets to AG’s Office
    • March 10, 2021 G & C packets to Administrative Services
    • March 24, 2021 G & C Meeting
  • Round 2 - April 6, 2021
    • April 6, 2021 JPP Applications Due
    • April 9, 2021 Applicants Notified of Approval
    • April 16, 2021 G&C packets to AG’s Office
    • May 5, 2021 G&C packets to Administrative Services
    • May 19, 2021 G&C Meeting

In-State JPP
The guidelines for in-state grant promotion are as follows: •At least 75% of your promotion has to take place in New Hampshire.

  • The minimum in-state grant shall be $2,000. The maximum in-state grant shall be $10,000 for any one fiscal year

Out-of-State JPP
The guidelines for out-of-state grant promotion are as follows:

  • At least 75% of your promotion has to take place outside New Hampshire.

  • Organizations may apply for more than one out of state grant each fiscal year. The minimum out of state grant shall be $2,000. However, no single organization shall be approved for grants totaling more than 25% of the funds appropriated for any one fiscal year.

Rules/State Laws
Administrative rules and state law for the state's Joint Promotional Program.
Guidelines: Clarification of FAQ's

Helpful Hints for JPP Applicants
JPP applicants will find these documents very helpful in preparing their applications.

Important Forms

  • Certification Form JPP-1
    Certification form (JPP-1) is used for establishing eligibility in the Joint Promotional Program. File: Industry-JPP-CERTIFICATION-APPLICATION.pdf, Industry, Grants

  • Application Form JPP-2
    Application form (JPP-2) is used for in-state and out-of-state promotional programs.
    General Instructions: This application consists of five sections, A through E.  File: Industry-Application-Form-050319.pdf, Industry, Grants

    • Make sure all sections are completed. Follow the specific instructions given in each section and TYPE all information.

    • Email the completed application to the JPP Administrator.

    • The JPP Administrator will provided an email acknowledgement that will include either a notice of deficiency or a statement of completion. All items listed in the notice of deficiency must be corrected within 5 business days of the date of email acknowledgement.

    • Once a statement of completion is received, provide a hardcopy original along with 11 copies of the complete application including all attachments.

    • The original and 11 copies may be mailed or hand-delivered

    • The application MUST be received by 3:00 p.m. of the deadline date at:  Division of Travel and Tourism Development

  • Vendor Registration Letter
    Vendor Registration Letter
    *Vendor registration is necessary for new organizations as part of the application process.
    501c sample for W-9

  • Invoice Form (JPP-3) The following forms must be used to submit all requests for reimbursement for your grant.
    Invoice Instructions
    Sample Invoice
    Invoice Form (Word Document)
    Invoice Form (Excel Document)
     -Instructions, Sample and Invoice form (JPP-3) are used for applicants who request reimbursement of funds for their approved grants.

  • Application Review Form (JPP-4)
    This form is used by the screening committee to evaluate the applicant's grant.

  • JPP Evaluation Report Form (JPP-5)
    This form MUST be used by all applicants.

Sample Evaluation Tools
The following sample evaluation tools and instructions are provided for research on JPP projects.

Electronic Formats and Links 
Formats for the division's logo and links.
Please visit the Logos page to download New Hampshire Logos. 
JPP-funded websites are required to provide a link to

Statistics on Promotional Projects
Listing of applicant's promotional in-state and out-of-state projects.