JPP Program

The purpose of the New Hampshire Joint Promotional Program (JPP) is to invest in tourism promotional initiatives developed for groups and organizations to encourage the development of quality out-of-state and in-state promotion projects.

The primary goals of the program are to develop New Hampshire as a year-round vacation destination, increase the length of stay, and to raise the level of quality of the projects done by local, regional and statewide organizations in order to maintain a strong economic base in the state.

To submit a grant, please click here.

JPP FY2026 Deadlines

Round 1:
- Application Due Date: 6/9/2025
- Applicants Notified: 6/23/2025
Round 2:
- Application Due Date: 8/25/2025
- Applicants Notified: 9/8/2025
Round 3:
- Application Due Date: 1/12/2026
- Applicants Notified: 1/26/2026
Round 4:
- Application Due Date: 3/23/2026
- Applicants Notified: 4/6/2026

Rules/State Laws

Administrative rules (adopted 9/27/2021) and state law for the state's Joint Promotional Program.
Guidelines: Clarification of FAQ's

Helpful Hints for JPP Applicants

JPP applicants will find these documents very helpful in preparing their applications.

2024 Target Markets

New England
NY (Eastern)
PA (Eastern)
Greater Montreal
Quebec City

Important Forms

Signature Form
Signature Form: Please print, sign and upload with your grant application
Vendor Registration
Vendor registration is necessary for new organizations as part of the application process. To register to become a New Hampshire vendor, please click here.
Reimbursement Form (JPP-2) The following forms must be used to submit all requests for reimbursement for your grant.
Reimbursement Instructions
Sample Reimbursement Form
Reimbursement Form
JPP Evaluation Report Form (JPP-3)
This form MUST be used by all applicants.