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JPP Program

The purpose of the New Hampshire Joint Promotional Program (JPP) is to invest in tourism promotional initiatives developed by groups and organizations to encourage the development of quality out-of-state and in-state promotion projects.

The primary goals of the program are to develop New Hampshire as a year-round vacation destination, increase the length of stay, and to raise the level of quality of the projects done by local, regional and statewide organizations in order to maintain a strong economic base in the state.

To submit a grant, please click here.

JPP FY2022 Deadlines
  • Round 1:
    • Application Due Date: 6/16/2021
    • Applicants Notified: 6/25/2021
    • Documents to DOJ: 7/7/2021
    • Documents to DAS: 7/21/2021
    • G&C Meeting: 8/4/2021
  • Round 2:
    • Application Due Date: 9/8/2021
    • Applicants Notified: 9/17/2021
    • Documents to DOJ: 9/29/2021
    • Documents to DAS: 10/13/2021
    • G&C Meeting: 10/27/2021
  • Round 3*:
    • Application Due Date: 1/12/2022
    • Applicants Notified: 1/21/2021
    • Documents to DOJ: 2/2/2022
    • Documents to DAS: 2/16/2022
    • G&C Meeting: 3/2/2022
  • Round 4*:
    • Application Due Date: 3/30/2022
    • Applicants Notified: 4/8/2022
    • Documents to DOJ: 4/20/2022
    • Documents to DAS: 5/4/2022
    • G&C Meeting: 5/18/2022
*Please note that Round 3 & 4 G&C dates are not confirmed yet, these dates are just placeholders until the G&C dates have been set.

In-State JPP
The guidelines for in-state grant promotion are as follows:

  • At least 75% of your promotion has to take place in New Hampshire.
  • The minimum in-state grant shall be $2,000. The maximum in-state grant shall be $10,000 for any one fiscal year

Out-of-State JPP
The guidelines for out-of-state grant promotion are as follows:

  • At least 75% of your promotion has to take place outside New Hampshire.

  • Organizations may apply for more than one out of state grant each fiscal year. The minimum out of state grant shall be $2,000. However, no single organization shall be approved for grants totaling more than 25% of the funds appropriated for any one fiscal year.

Rules/State Laws
Administrative rules and state law for the state's Joint Promotional Program.
Guidelines: Clarification of FAQ's

Helpful Hints for JPP Applicants
JPP applicants will find these documents very helpful in preparing their applications.

Important Forms

  • Signature Form
    Signature Form: Please print, sign and upload with your grant application.Certification Form JPP-1

  • Certification Form
    Certification Form (JPP-1) is used for establishing eligibility in the Joint Promotional Program. File: Industry-JPP-CERTIFICATION-APPLICATION.pdf, Industry, Grants

  • Vendor Registration Letter
    Vendor Registration Letter
    *Vendor registration is necessary for new organizations as part of the application process.
    501c sample for W-9

  • Invoice Form (JPP-3) The following forms must be used to submit all requests for reimbursement for your grant.
    Invoice Instructions
    Sample Invoice
    Invoice Form (Word Document)
    Invoice Form (Excel Document)
     -Instructions, Sample and Invoice form (JPP-3) are used for applicants who request reimbursement of funds for their approved grants.

  • JPP Evaluation Report Form (JPP-5)
    This form MUST be used by all applicants.

Sample Evaluation Tools
The following sample evaluation tools and instructions are provided for research on JPP projects.

Electronic Formats and Links 
Formats for the division's logo and links.
Please visit the Logos page to download New Hampshire Logos. 
JPP-funded websites are required to provide a link to

Statistics on Promotional Projects
Listing of applicant's promotional in-state and out-of-state projects.