Tourism is New Hampshire's second-largest revenue-generating industry, playing a crucial role in advancing the state's economy. Each year, millions of visitors from around the world are drawn to the state for its natural beauty, culture, history, and unique attractions. The tourism industry not only supports local businesses but also supports 70,000 jobs, contributing significantly to the state's economic growth and prosperity.
The information above was taken from the Advertising Effectiveness/ROI Studies and the NH Travel Impact Online Tool. Click here to download an Economic Impact Fact Sheet.
A resident sentiment study was done in December 2024, residents were asked their attitudes towards tourism in New Hampshire. The Resident Sentiment Study findings are broken out by overall sentiment for the state and by regions.
The “Halo Effect” research expands on this by measuring the impact of tourism marketing and visitation on a destination’s image across major economic development indicators. This study helps destinations understand how tourism advertising not only attracts visitors and revenue but also enhances the destination’s image for residency, employment, entrepreneurship, and education.
Resident Sentiment Dashboard
For a more detailed look into results of the 2024 Resident Sentiment Study, use the dashboard below.
-Use the Table of Contents to the left to view Resident-Reported Attributes of New Hampshire as a destination, Overall Sentiment Towards Tourism, and Tourism Sentiment by Region.
-Use the Filters Box to the right of the dashboard to view the attitudes of different New Hampshire residents towards the tourism industry based on Years as a NH Resident, Home Ownership Status, Overall NH Pride, Regional Location, and Personal Involvement in Tourism.