MUD Season – Making Unique Discoveries
MUD Season Spring Tourism Campaign
What is MUD Season
Who Can Participate
What We're Looking For
How to Participate
Why Participate
Submit Your MUD Experience
Logos and Resources
MUD Season FAQs
What is MUD Season
Mud Season is New Hampshire’s in-between season—when the snow melts, the pace slows, and the state begins to wake up. MUD Season – Making Unique Discoveries invites visitors to experience the side of New Hampshire they don’t usually see during peak travel months.
This statewide promotional campaign highlights authentic, behind-the-scenes, and early-season experiences offered by New Hampshire tourism businesses. Participating experiences will be featured in curated MUD itineraries and promoted through VisitNH channels and paid digital advertising.
Campaign runs mid-March through mid-May
Who Can Participate
MUD Season is open to New Hampshire tourism-related businesses, including:
- Lodging properties
- Restaurants, breweries, and distilleries
- Attractions, museums, and cultural sites
- Farms, sugarhouses, and makers
- Retailers
- Other visitor-facing businesses
What We’re Looking For
Businesses are invited to offer one MUD experience, event, or limited-time offering that gives visitors a chance to make a unique discovery.
Successful MUD experiences are:
- Seasonal and authentic
- Simple to execute
- Focused on access, stories, or process
- Something guests wouldn’t normally see in peak season
Heavy discounts are not required.
How to Participate
- Create one MUD experience, event, or offering
- Submit your details through the online MUD submission form
- If selected, your experience may be featured in:
- VisitNH.gov MUD itineraries
- Paid digital advertising
- Seasonal editorial and social content
Why Participate
- Gain statewide promotion during a traditionally quieter season
- Attract curious, respectful travelers
- Showcase what makes your business special—without extra polish
- Be part of a collaborative, statewide story
- Mud Season isn’t something to get through. It’s something to discover.
Submit Your MUD Experience
Click here to submit your MUD experience using our online form. If you have any questions, please contact [email protected].
MUD Logo and Resources
User the links below to download MUD logos in a variety of formats. Logo files are available in eps, svg, jpg and png. You can also view and download the complete logo set online here.
Logo Reference Guide (click below to download pdf)
Logos
 Primary 1 |  Primary 2 |  Primary 3 |
 Primary 4 |  Primary Black |  Primary White |
 Horizontal 1 |  Horizontal 2 |  Horizontal 3 |
 Horizontal 4 |  Horizontal Black |  Horizontal White |
 No Text 1 |  No Text 2 |  No Text 3 |
 No Text 4 |  No Text Black |  No Text White |
 Outline 1 |  Outline 2 |  Outline 3 |
 Outline 4 |  Outline Black |  Outline White |
MUD Season is a spring tourism campaign that highlights authentic, behind-the-scenes, and early-season experiences across New Hampshire. It encourages visitors to explore the state during Mud Season by discovering things they don’t usually see during peak travel months.
Anything that offers a unique, seasonal look at your business or community. Examples include:
- A spring-only menu item or tasting
- A behind-the-scenes tour or staff talk
- Early access to a site or exhibit
- A hands-on workshop or working-season visit
If it feels honest, seasonal, and discovery-focused, it likely fits.
No. Discounts are not required. MUD Season is about access, storytelling, and experience—not price.
Very little. We ask businesses to offer one simple MUD experience. Many successful ideas involve small tweaks to what you already do.
Yes, collaboration is encouraged. Joint experiences, shared weekends, or regional groupings are welcome and often have higher impact.
Paid promotion runs from mid-March through mid-May. Experiences can be offered at any point during that window.
Selected experiences may be included in:
- VisitNH.org MUD itineraries
- Paid digital advertising
- Social and editorial content
Not all submissions are guaranteed placement, but all will be reviewed.
Simply complete the online MUD submission form, where you’ll provide:
- A short description of your experience
- Dates and availability
- Optional images
- Any partnerships or collaborations
That’s okay. If it highlights something guests don’t normally see and feels authentic to your business, we encourage you to submit.