2026 NH Tourism Summit

New Hampshire has always inspired a sense of freedom, authenticity, and connection. Qualities that attract visitors and shape experiences across the Granite State. We’re excited to celebrate that spirit at the 2026 New Hampshire Tourism Summit.

This year’s theme – Live Free – is a tribute to New Hampshire’s iconic brand and the feeling that sets this state apart. In honor of a new brand element we’ll be revealing live at the event, we invite you to wear something that represents your business, your region, or pride in the Granite State.

We’re honored to welcome Governor Kelly Ayotte and newly appointed BEA Commissioner Lucy Lange to address this year’s event.

Keynote Speaker

The Summit will feature guest speaker Amir Eylon, President and CEO of Longwoods International, presenting: Decoding Traveler Sentiment: What’s Changing & How to Adapt. From the impact of economic conditions on travel decisions to shifting perceptions among Canadian visitors, his perspective will underscore the importance of strategic pricing and data-driven marketing in a rapidly evolving landscape.

Panel Discussion 

Hear from industry leaders during a panel discussion: Building the Tourism Workforce: The Role of CTE (Career and Technical Education) Programs. This conversation will highlight initiatives happening in high schools and community colleges around the state and the importance of sparking interest in hospitality careers at an early stage. 

Additional Summit Highlights:

• Updates from the Division of Travel & Tourism
• BEA Partner Award Presentation
• Networking opportunities

There is no charge to attend, lunch will be provided. 

We hope you’ll join us as we explore what it means to Live Free, and how we can continue to share that story in meaningful and impactful ways.