Opportunities at the Big E
Each fall, more than 1.6 million people attend The Big E in West Springfield, Massachusetts, making it the biggest fair in New England, and a great opportunity to connect with potential visitors from across the Northeast.
Located on the iconic Avenue of States, the New Hampshire Building is home to the Division of Travel & Tourism’s New Hampshire Information Booth coordinated in partnership with the Granite State Ambassadors (GSA). Throughout the 17-day event, visitors stop by to research vacation ideas, request travel information, and plan future trips to New Hampshire.
If your business is looking for an affordable way to reach travelers in one of New Hampshire's strongest drive markets, The Big E offers two free opportunities to participate: volunteering and displaying your brochures.
Volunteer at the New Hampshire Information Booth
Represent New Hampshire while helping visitors plan their next getaway. Volunteers greet guests, answer questions about destinations and attractions across the state, and share information about everything New Hampshire has to offer.
Tourism businesses are also welcome to volunteer on behalf of their organization, providing an opportunity to interact directly with prospective visitors while showcasing their business.
Display Your Brochures
Display your brochures for free at the Big E and get your destination, attraction, lodging property, restaurant, or tourism business in front of hundreds of thousands of potential visitors.
Visitors attending this fair are actively seeking travel ideas and collect information to help plan future vacations making brochure distribution an effective way to reach travelers already interested in visiting the Granite State.
Learn More & Get Involved
The GSA’s coordinate volunteer registration and brochure distribution for the New Hampshire Information Booth at The Big E.
Visit the GSA’s Big E page for more information on how to volunteer, registration, brochure submission guidelines and additional opportunities to participate at the fair.