2026 NH Tourism Summit
New Hampshire has always inspired a sense of freedom, authenticity, and connection. Qualities that attract visitors and shape experiences across the Granite State. We’re excited to celebrate that spirit at the 2026 New Hampshire Tourism Summit.
This year’s theme, Live Free, is a tribute to New Hampshire’s iconic brand and the feeling that sets this state apart. That feeling will come to life in a powerful new way with the debut of the state’s new brand song. The music and lyrics are inspired by what makes New Hampshire so special.
We’re honored to welcome Governor Kelly Ayotte and newly appointed BEA Commissioner Lucy Lange to address this year’s event.
Event Details:
Date: May 4, 2026
Time: 9:30am – 2:30pm
Location: Bank of New Hampshire Stage
16 S Main St, Concord, NH 03301
Click here to register now!
Keynote Speaker
The Summit will feature guest speaker Amir Eylon, President and CEO of Longwoods International, presenting: Decoding Traveler Sentiment: What’s Changing & How to Adapt. From the impact of economic conditions on travel decisions to shifting perceptions among Canadian visitors, his perspective will underscore the importance of strategic pricing and data-driven marketing in a rapidly evolving landscape.
Panel Discussion
Hear from industry leaders during a panel discussion: Building the Tourism Workforce: The Role of CTE (Career and Technical Education) Programs. This conversation will highlight initiatives happening in high schools and community colleges around the state and the importance of sparking interest in hospitality careers at an early stage.
Additional Summit Highlights:
- Updates from the Division of Travel & Tourism
- BEA Partner Award Presentation
- Networking opportunities
There is no charge to attend, lunch will be provided.
We invite you to wear something that represents your business, region, New Hampshire, or whatever makes your corner of the state unique!
We hope you’ll join us as we explore what it means to Live Free, and how we can continue to share that story in meaningful and impactful ways.
